Yet describing the show in The Sunday Age last year, producer Paul Feig likened it to the acclaimed, pioneering ’70s sitcom, The Mary Tyler Moore Show, with Joyce, like Mary Richards, a single woman striving and sometimes nervously struggling to make her professional mark. Minx initially grabbed attention for its full-frontal nudity, particularly the unabashed parade of penises. Her ideas are very different from Doug’s, but she recognises that he’s broadening her horizons.”īoth have much to learn: Joyce and Doug in series 1 of Minx. She’s fighting for sexual equality, yet she’s actually terrified of sex and doesn’t really know how to express herself. She’s never encountered that much difference. “But she’s confronted by feminism in practice and she realises how myopic her idea of feminism has been. “She’s all about ideology and theory,” says Lovibond on a Zoom call from Los Angeles with Johnson. And as she and Doug battle over Minx’s style and content, Joyce is challenged by the limitations of her experience and the inconsistencies of her opinions.

Joyce joins the Bottom Dollar team which includes photographer Richie (Oscar Montoya), former centrefold and talent co-ordinator, Bambi (Jessica Lowe), and financial controller Tina (Idara Victor). So the feminist idealist teams up with the commercial pragmatist and an unlikely partnership is born, along with Minx, a magazine inspired by real publications like Viva and Playgirl. While Joyce recoils from all that Doug represents, she can’t fault his logic. Because, he argues, women don’t get the opportunity to enjoy photos of naked men in the same way that men can look at women. He spies a gap in the market and suggests that what her magazine really needs – aside from a different title – is male centrefolds. Credit: Stanĭoug publishes soft-core porn magazines with titles like Yank My Doodle and Kung Fu Cuties and when they meet at a California book-industry event where publishers entertain pitches, he’s the only one prepared to give her proposal any consideration. Soft-core porn and feminism collide: Doug Renetti (Jake Johnson) and Joyce Prigger (Ophelia Lovibond) in Minx.

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